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Twitter to Implement Ads: What’s the Big Deal?

by on November 21, 2009 · 2 comments

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It was recently announced that Twitter would be implementing advertising into their site, however, clarification nor specifics as to how it would be implemented have been provided.  Yet everyone is either jumping overboard, planning to, or being wishy washy on the subject.  People, be serious.  What’s the big deal?  How is this different from your favorite blog that you read and leave comments on having advertisements or promotional posts?  It isn’t.

People are going crazy and totally overreacting here.  So what if someone you follow throws an ad in their twitter feed every once in a while?  You obviously followed them for a reason in the first place, now because they have an ad every now and then it’s the end of the world?  I don’t know where you live, but in America, we (I) believe in capitalism.  How is earning a few bucks (or more if you can) a bad thing?

I’ve been hearing a lot of “we’ve built a relationship through twitter and by placing an ad in the twitter stream it breaks the trust” – newsflash: no it doesn’t.  Again, how it is it any different than a blog posting advertisements in the post itself, the side of the post, below the post, or anywhere on the page?  How is it different from placing ads in an RSS feed?  If you use Twitter (especially now with lists) to aggregate content from blogs and dropped your RSS reader, well, what if your favorite blog has to make up that money somehow since RSS ad revenue is down.  Enter Twitter ads… you would stop following your favorite blog(s) just for trying to make some money?  I’m sure you still think their content is good.  Who cares about the ads.  Seriously.

Ads are a way of life.  We are constantly bombarded by them every single day.  Just because Twitter has been ad free (officially) for so long doesn’t mean it is required to stay that way.  Imagine if  Twitter will allow you to select which ad or a generic type of ad to share with your followers so that you approve of it.  If you trust the person and they approved the ad with their own judgement, I don’t see any break in trust there.

All I’m saying is don’t be so harsh or irrational with regard to the topic of ads, they are everywhere.  Trying to escape them is essentially almost impossible.

  • http://newmediaboston.blogspot.com/ LilPecan


    I'm fine with ads on the page (though I do NOT have them on my blog) but I don't want ads in my stream. If Twitter monetizes by placing ads on the page, more power to them. If individuals want to place ads on their blogs and other places they link to that is all good but I think having them in the stream can get confusing when you are skimming a stream. I don't always have time to read the small print to see if it's generated from an ad site or whether it is the personal opinion of the person I have selected to follow. Phooey on that.

  • Joe


    I'm not a big twitter fan, but I see both sides of the argument.
    It will be interesting to see how they implement it. If it's isolated to a certain area like say …Google ads, it should not be that big of an issue. But if it's an overflowing cacophony of everywhere you look ads, Yahoo-esque, I'd have second thoughts. Yeah, I know that Twitter is a completely different format than my examples, but you get the picture.
    Personally I deal with ALL ads in one way. This is true for how I view TV, radio, magazines, newspapers, web, etc…….. I ignore them. ……Years ago I developed a mental mute button. It works great!
    Btw, I still can't figure out how to log in here.