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What Is Your Facebook Data Worth?

The personal information that you willingly (or unwittingly) give to Facebook can be invaluable to its partners, who slice and dice the data to rake in big bucks.

Thanks to Facebook's Open Graph API (which simplifies the development of third-party applications that interoperate with the social networking site) and social plug-ins (which essentially splash Facebook's "Like" button all over the Internet), people who are interested in your data are getting a chance at a much choicer cut of it. (For more, read "How Facebook Plans to Dominate the Web.")

Additionally, Facebook's Instant Personalization Pilot Program, which the social network introduced this spring, was the wake-up call for many users who had been ignoring the concerns of privacy watchdogs. In response, Facebook updated its privacy settings in late May, to some praise--and confusion.

Read on to see who's getting a look at what you do on Facebook. You're sharing more than you think--and you might be surprised at what your data is worth.

Story - http://www.pcworld.c...data_worth.html