Marketing

Why Aren’t Android Tablets Taking Off?

by Mike Mansell May 16, 2011

Even if you cannot appreciate the technology and innovation that Apple‘s second generation iPad brought to the mobile market, there really is no denying the fact that the device has been incredibly successful in overtaking and dominating that tablet market. With the second generation product having hit shelves more than two months ago now I [...]

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What Gets Consumers to Buy Your App or Service?

by Mike Mansell May 6, 2011

Asides from development and overhead, marketing and audience targeting is one of the biggest things that companies invest time and effort in. And with the amount of effort that we see companies invest in marketing, it’s actually sad to see how some organizations simply never master this art and ultimately fail to do themselves justice.

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What’s Apple’s Recipe for Success?

by Mike Mansell April 5, 2011

Only a matter of years ago Apple – after years upon years of success and innovation in the technology and personal computing fields – was considered to be an underdog in Silicon Valley. Sure, the company was still alive and well, but in comparison to other technology giants, Apple was deemed old and irrelevant. However, [...]

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Why Isn’t Verizon Pushing the iPhone?

by Mike Mansell March 16, 2011

When the Apple iPhone was first announced in 2007, AT&T – the exclusive carrier of the much sought-after device at the time – went wild with advertisements. Everywhere you turned, be it on the Internet or in real life, you were greeted by AT&T’s huge advertising campaign for the iPhone. And while AT&T has indeed [...]

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Hello There, Hellobar. + 5 Invites!

by Jeff Weisbein February 20, 2011

Let’s face it – it’s tough to get people’s attention. Whether it be online or offline getting someones attention can be a daunting task, however, one thing is for sure, the simple and non-intrusive way will typically triumph over the complicated and annoying way. In the words of someone very smart, keep it simple stupid. [...]

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3 Marketing Techniques You Should Know

by Jeff Weisbein August 1, 2010

Advertisements are something we have all seen and/or heard. There is no way to escape our ad-filled world. I’m going to discuss 3 common marketing techniques that are used in both the tech sector as well as many other industries. And chances are you have seen and/or heard the following marketing terminology somewhere.

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Our Obsession Drives Apple’s Success

by Jeff Weisbein July 26, 2010

We all have it. This weird obsession with Apple. Whether we love or hate them, we are obsessed with everything they do. I know that some of the haters out there will deny that until they are blue in the face, but in a strange way, it proves my point. Let me explain, you clicked [...]

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Google Introduces Image Search Ads

by Mike Mansell July 20, 2010

Marketing and advertising is all about finding unique ways to reach your target audience. Even if you have an amazing and revolutionary product, it is very difficult to sell it if no one knows about it. With the influx of Internet users in the last ten years, many companies have been cutting back on PR [...]

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Why People Use Google

by Jeff Weisbein February 10, 2009

It is one of any marketers ultimate goals – making a consumer loyal to a particular brand. How does one go about turning potential, current, or even competitors customers into their own loyal customers. This question is asked by marketers alike all over the world. To answer these questions we will be looking at Google. [...]

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