Advertising

This Is What Separates Google from Everyone Else

by Jeff Weisbein December 8, 2011

What is it that makes Google so successful? And why hasn’t any company tried to mimic the company’s success?

The AdSense +1 Button is a Win-Win for Everyone

by Mike Mansell September 26, 2011

When Google announced that their AdSense service, the ad platform used by thousands of advertisers and implemented on countless websites throughout the Internet, was going to add the +1 button for social recommendations on advertisements, I was initially very critical of the move. Sure, Jeff had previously made a very good point when writing about the [...]

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How To: Block Ads On Your Website

by Jeff Weisbein August 22, 2011

If you use Google’s Competitive Ad filter (found in the AdSense control panel), you can easily block specific URL’s of websites whose ads you don’t want to appear on your site. While this is great if you advertise a particular product and don’t want a competitors ad to show up, this is also great for people who care about the types of ads shown on their site. Let me explain.

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Online Advertising: Annoying or Useful?

by Mike Mansell August 18, 2011

In society it has almost become commonplace to see ads everywhere. It doesn’t matter who you are, where you’re at, or what you’re doing; there is always going to be someone out there looking to buy your eyes in order to push their goods or services.

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Why Isn’t Verizon Pushing the iPhone?

by Mike Mansell March 16, 2011

When the Apple iPhone was first announced in 2007, AT&T – the exclusive carrier of the much sought-after device at the time – went wild with advertisements. Everywhere you turned, be it on the Internet or in real life, you were greeted by AT&T’s huge advertising campaign for the iPhone. And while AT&T has indeed [...]

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EXCLUSIVE: Interview with Michael Gundlach (AdBlock For Chrome/Safari Developer)

by Jeff Weisbein February 16, 2011

I had a Q&A session with the AdBlock For Chrome and Safari developer. If you’re not familiar with AdBlock For Chrome/Safari, it’s an extension that blocks advertisements.

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I’ve Seen The Future And AOL Is Still In It.

by Jeff Weisbein October 27, 2010

AOL is currently in the process of not only restructuring the entire company, but also, making an attempt to change advertising on the web. Currently, Google is the dominant force for advertising on the web, they are to put it quite simply, the de facto standard. However, the web is a very dynamic market, especially when it comes [...]

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Aol Plans to Succeed in 2011

by Jeff Weisbein September 22, 2010

The Wall Street Journal reports that Aol CEO Tim Armstrong is expecting to see Aol rebound in 2011. ”I would be disappointed if we didn’t get back to what the market was doing,” said Armstrong at an investor conference. Aol is in the process of a massive restructuring changing their focus from being an ISP [...]

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